BTS: Bridal Fashion Week
For those who follow us on Instagram or Snapchat saw we attended Bridal Fashion Week. During Bridal Fashion Week, we travel as a team to New York to view our designers latest collection and purchase new wedding gowns, bridal accessories, and veils for the store. Here is behind the scenes look at Bridal Fashion Week. To see the trends from Bridal Fashion Week, click here.
At 9:00 am we are promptly at our first appointment, hair and makeup are done, 5-inch heels on, and coffee in hand ready to go. The appointments are about an hour long, so our designers offer sweets, water, and coffee while we view their collection. Lela Rose always provides us with an amazing bridal market experience. Hayley, Lela Rose fashion director, displays a spread of savory snacks, sweets, and hot tea. This is such a nice experience for us because it not only makes viewing the collection so relaxing, it makes us nice and full, getting us through the day. While we sip our tea, the fashion directors and models showcase gown by gown. While admiring the models wearing the gowns, we make notes and exchange opinions on each gown.
What brides don’t know is we do not purchase an entire collection from a designer. We choose strong gowns that we know our brides will love and want to wear on their wedding day. As the day continues and we rush to our next appointments, there is no time to stop for lunch so naturally, by 4:00 pm we are starving. If you’re anything like us, we love to eat and often get “hangry”. We love our designers, however, a sandwich or pasta would be nice instead of croissants and cupcakes. Our last appointments are at 5:00 pm and by that time, we have seen about 6 designers, haven’t eaten anything and are ready to relax.
What designers do we view?
During Bridal Fashion Week, we view our main designers, Ines Di Santo, Lela Rose, Rivini, Alyne by Rivini, Jim Hjelm by Hayley Paige, Marisa Bridal, and Bliss by Monique Lhuillier. We also do market research by viewing other designers collections that we do not carry. By viewing other designers, this helps us see what else is out there. We have been in business for 15 years so we know we carry the best designers, but it is always good to see if there are any additional designers to carry. One designer, we were so impressed with was Reem Acra. Reem Acra has been designing gowns for over 20 years. Her gowns are made with the finest silk, laces, and beading and the quality and fit of her gowns are timeless.
Choosing Gowns from The Collections
Designers showcase 10 to over 20 gowns per season. We do not purchase an entire collection from our designers. We love our designer’s work and creativity, however, we do have to choose options our brides see themselves wearing on their wedding day. Solutions Bridal has been styling brides for 15 years now, so we know what our brides like and are looking for. To fit our client’s needs, we do customize gowns if needed. For example, if a runway gown has a plunging neckline or low back and we know our brides will not like that detail, we can order our stock gown with a raised neck or backline. There are also custom colors available with our designers. Brides are loving blush tones and the classic ivory color, so if a wedding gown is shown in a unique color, but we love the gown, we and our brides can order the gown in blush or ivory if available.
What happens next?
When Bridal Market is over and we are back to work in the salon, it’s time to review gowns, place orders, and blog about the latest trends. Brides do reach out to us about the gowns that we posted on Instagram, however, it can take up to 8 months to get the latest samples in the store and an additional 8 months for that gown to arrive to the bride. As stylists, we take our new trend knowledge and apply it to gowns we have in the salon for brides getting married before the newest gowns arrive in the salon. We also take the time to study the collection for product knowledge reasons. It’s important for us to know our designer’s collection because brides want to stay on trend. We must know the names, fabric, and price of the gowns to best help them.
While at Bridal Fashion Week, we do have fun while working and buying new gowns and accessories for the salon. Here are more behind the scenes fun. Photography by Kristen Weaver.
For more information on Bridal Fashion Week or to see the latest trends, click here.
, updated on